Adverting is the big reason why we are able to enjoy the things we have for free such as radio, web sites and TV. It has the ability to get our attention. Hundreds of ads are seen/heard each day. Therefore, an effective ad must stand out from the competition and grab the consumer's attention. It is important that the potential consumer learn something about the product. An effective ad involves the reader in the details of the ad and carries the reader's attention through the ads It also has the ability to transmit the message. Clarity is important if the consumer is to understand the message given the limited ad space available. It may convince the potential consumers to accept the message of the ad and the ad brand. Last it has the ability of the ad to persuade you to accept the product, the brand, and to buy.
Ads can also make the youth see something which isn’t true. For Example Most ads are showing girls who are a size 0 ½ posing next to something that has no purpose in having a girl there. The kids would look at these girls as role models and think that’s how they are suppose to look like. Kids would then want to do what ever it takes to create that image. If they can’t they would think that they are ugly and hate there bodies.
In killing us softly it talks about how Ads show a female image to the world just to sell a product. It also talks about how they would change a female image to make it the so called perfect women. Most of the youth do not know that the people change her image and shape by using Photoshop and other digital tools. These kids are now trying there hardest to be like that person. When that real person can not even be the person.
The ad I choice is a ice cream ad, but shows a girl holding the ice cream and she has on a binky. You can’t not see the girls face but you do get a great shot of her big breast as she holds the ice-cream breast high. This is a perfect reason why sex sells. The ad is in another language but it doesn’t take a nerd to notice that she is holding an ice-cream. By seeing the breast it makes you want to really look at the ad more then you will notice what it is really about.
I think she you show a kid holding the ice-cream on a really hot day and he or she is happy. It can also promote the brand just as good as the girl in the binky, who face you can’t see. Doing it my way will be suitable for all ages to see and want to buy the product. Who can say no to a kid I know I can’t.
Site:http://www.imapaqrat.com/product/old-spice-classic-ahoy-sexy-fly-fishing-lady-bear-great-print-ad
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